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Good news for Apple from research group Kantar Worldpanel:
iOS remains the top selling smartphone platform sold in the U.S, with 53.3% of the market for the 12 week period ending November 25th, 2012, marking the first time the platform has surpassed 50% sales share, according to data released today by Kantar Worldpanel ComTech.
During the same period, Android sales share declined 10.9% to 41.9% of the market, while Windows positioned itself at third place with 2.7% of smartphones sold in the November period.
This tells a different story than comScore who basically reverses these numbers giving Android over 50% of the market…
Kantar Worldpanel ComTech analyst Mary-Ann Parlato states, "The iPhone 5 has been successful this period however we also see that Apple's older models – the iPhone 4S and 4 have also contributed to the growing share of iOS." Parlato continues, "This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group."
Of those who purchased an iPhone in November, 27% upgraded from another smartphone OS, 34% upgraded from a previous iPhone and, 40% upgraded to their first smartphone.
First-time smartphone buyers upgrading to an iPhone led to iOS becoming Verizon's top selling OS for the first time. Verizon, who has the largest featurephone user base, saw 44% of their featurephone user base upgrade to an iPhone, compared to 38% of AT&T's featurephone user base.
On the other hand, AT&T's original exclusivity with Apple led to half (51.7%) of their iPhone user base upgrading to a newer iPhone – a large difference compared to just 15% among Verizon's iPhone users who upgraded to an iPhone on Verizon.
