After years of rumors, we'd like to think the Apple TV set is a reality, and so would Time Warner Cable's CEO. Speaking at Business Insider's IGNITE conference this afternoon, Time Warner CEO Jeff Bewkes believes Apple has what it takes to change the television market. When asked about the company delivering the Apple TV set, Bewkes said, "I hope they do. I think Apple is a great device company. They bring good interface and navigation skills."
This isn't the first time we've heard Time Warner talk about the Apple TV. In September, COO Rob Marcus said the company would be willing to give up control of the user interface, though he wants to keep the "customer relationship." We've noted before the difficulty Apple will face to get cable companies to relinquish control of the user interface and user experience.
Recently, analysts have pegged the Apple TV set launch for the 2013 holiday season, but that's not without timeframe misses in the past. Analyst Gene Munster said the HDTV size will be between 42- and 55-inches, priced between $1,500 and $2,000. At any rate, it looks like we'll have to wait a while longer to get official word — if ever. In the mean time, check out a solid Apple TV concept.