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AppleInsider is reporting that Apple has contacted app developers via its iTunes Connect program to ask them to localize their apps in multiple languages and to market that their apps and books are localized.
The move signals how important China has grown to Apple in the past year, as during a quarterly results call in January Apple revealed that revenues in China were up 67 percent. iPhone saw its most significant growth come in the country as well, up more than 100 percent year-over-year.
Apple has recently had to deal with controversy in China over criticism about its iPhone warranty policies in the country. In response, Apple CEO Tim Cook issued an open letter and Apple Senior VP of Operations Jeff Williams traveled to China dealing with the public relations fallout.
In the letter to iTunes Connect members, Apple noted that the App Store and Mac App Store are available in 155 countries with support for 40 languages, saying that "it has never been more important to localize your app and marketing material."Apple also rolled out a Chinese Support Communities forum, which would give speakers of various Chinese languages the opportunity to help out fellow Apple users in their native tongues.
The move signals how important China has grown to Apple in the past year, as during a quarterly results call in January Apple revealed that revenues in China were up 67 percent. iPhone saw its most significant growth come in the country as well, up more than 100 percent year-over-year.
Apple has recently had to deal with controversy in China over criticism about its iPhone warranty policies in the country. In response, Apple CEO Tim Cook issued an open letter and Apple Senior VP of Operations Jeff Williams traveled to China dealing with the public relations fallout.
