Verizon CEO takes credit for convincing Steve Jobs to make iPhone 5 LTE, says half of wireless traff

At NAB, Verizon Wireless CEO Lowell McAdam told attendees that half of his network's wireless traffic is used for downloading video. McAdam reportedly added that he expects video to take over 2/3 of the Verizon network by 2017. The CEO thanks the carrier's investments in LTE technology for making this happen.

On the subject of LTE networks, McAdam also shared an interesting tidbit regarding an encounter with Steve Jobs and Apple during the development of the current iPhone, the iPhone 5. One of the latest iPhone's premier new features over its predecessors is support for LTE networks in regions across the globe. McAdam says that Apple co-founder Steve Jobs was initially reluctant about including LTE in the iPhone 5, but McAdam's descriptions of LTE's speed capabilities changed Jobs' mind:

Interestingly McAdam also recounted a meeting he had with former Apple CEO Steve Jobs, who is now deceased. McAdam was trying to convince Jobs to make the iPhone 5 compatible with LTE. "I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said.

It is unclear why Jobs was initially against making the iPhone LTE-compatible, but, for several years, the LTE chipsets consumed power that could affect battery life and overall product size. At the CDMA iPhone 4′s debut in early 2011, then Apple COO Tim Cook noted that Apple did not include LTE support in the Verizon-compatible iPhone 4 because it would have forced certain design changes. Apple first entered the LTE device market in March 2012 with the third-generation iPad. The company since expanded its LTE offerings with an iPad and iPad mini that support even more LTE bands around the globe.

Apple's U.S. Mac Shipments Fall 7.5% as Overall PC Market Plunges 14% Year-Over-Year [Updated]

Research firm IDC today released its preliminary calculations of PC shipments for the first quarter of 2013, finding the worst year-over-year performance in the nearly 20-year history of its tracking studies. According to IDC's numbers, the worldwide PC market declined nearly 14% compared to the first quarter of 2012, with the U.S. market declining by nearly 13%.

Despite some mild improvement in the economic environment and some new PC models offering Windows 8, PC shipments were down significantly across all regions compared to a year ago. Fading Mini Notebook shipments have taken a big chunk out of the low-end market while tablets and smartphones continue to divert consumer spending. PC industry efforts to offer touch capabilities and ultraslim systems have been hampered by traditional barriers of price and component supply, as well as a weak reception for Windows 8. The PC industry is struggling to identify innovations that differentiate PCs from other products and inspire consumers to buy, and instead is meeting significant resistance to changes perceived as cumbersome or costly.

While Apple's performance was far from stellar, the company did outperform the market by showing only a 7.5% decline in shipments in the United States. Apple's performance allowed it increase its third-place share of the U.S. market from 9.4% to 10.0% as leaders HP and Dell saw significant declines, but a smaller decline from Toshiba and strong growth from Lenovo placed those vendors close behind Apple.

IDC's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q13 (Thousands of Units)
Apple does not rank on IDC's list of top five vendors on a worldwide basis, with Asus holding down the bottom spot at 5.7% of the market. Lenovo was, however, the only one of the top five worldwide vendors to avoid major declines in PC shipments, managing to hold steady amid the declining market.

Update: Gartner has released its own data showing a similar picture for the PC market as a whole, estimating an 11.2% year-over-year decline for the worldwide market and a 9.6% decline in the United States.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q13 (Thousands of Units)
Gartner's numbers for Apple in the United States, however, show a completely different story, with Apple's shipments estimated to have risen by 7.4% compared to IDC's estimate of a 7.5% decline.

Apple's U.S. Market Share Trend: 1Q06-1Q13 (Gartner)